In this episode, I answer the question of whether you should niche down or go broad when you’re developing your brand.

This is an area that a lot of new business owners struggle with, even some seasoned business owners have trouble deciding what to do when it comes to developing their offerings or deciding what to sell. They think they’re leaving money on the table and don’t want to miss out on prospective business. In this episode, we talk about why this is an area that deserves careful thought and execution to grow a thriving business.

What You’ll Learn on This Episode:

• Why it’s important to know thyself.
• Why your winning strategy is to the opposite of adding more things to your plate.
• Where your sweet spot lies.

Listen to the Episode:

Episode 15: Should You Niche or Go Broad When Building Your Brand?

In this episode, I answer the question of whether you should niche or go broad. I discuss the reasons why one will help you stand out and how it all starts with knowing and trusting yourself. 

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