I believe every business can benefit from having a great copywriter. It’s one of the reasons I wanted to have a conversation with my friend Lauren Jefferson of FocusCopy, she’s a great copywriter.
Lauren always knew she wanted to be an entrepreneur, what she didn’t expect is the path she would take to get there or that she would end up being the owner of a copywriting company that impacts the brands of hundreds of business owners. That’s how it works sometimes, your purpose will find you. Listen as we talk about her journey, what she’s learned along the way, and all the ways copy can help you grow and elevate your company’s brand.
About Lauren: Lauren Jefferson is the Co-Founder and CEO of FocusCopy, a copywriting and content writing firm based in Houston, TX. As a graduate and now a mentor of the University of Houston’s Wolff Center for Entrepreneurship, Lauren has studied and put into practice how entrepreneurs find success at length – including common (and not so common) mistakes to avoid. Today, the FocusCopy team caffeinates clients’ brand messaging to energize their business’s target audience to take action and become paying customers. More than the copy, she positions herself as her clients’ strategic partner where she helps them grow and scale their businesses. Always finger-tapping across the keyboard with a hot cup of coffee within reach, she enjoys connecting with entrepreneurs and bringing their brand voices to life.
Don’t forget to leave us a comment below about how this conversation helped you think about copy and why it’s so important that you budget for it in all your future projects.
The difference between copywriting and other types of writing.
The best place to invest in copy for your website if you have limited resources.
Episode 19: Copywriting with Lauren Jefferson
In this episode, I have a conversation with Lauren Jefferson, the Co-Founder of FocusCopy, a copywriting company located in Houston, TX. We talk about her unusual path to becoming a copywriter and business owner, how she is growing the business and what she is doing that helps her thrive.
Connect with Lauren today at focuscopy.com/schedule
Follow FocusCopy on LinkedIn
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Comment:
Hello Franka and Lauren,
I truly enjoyed listening to your conversation about the importance of
copywriting and how it can impact businesses. As a business owner, I
have always known that having great copy is crucial,
but this discussion really shed light on the various
ways a copywriter can help elevate a company’s
brand.
Lauren’s journey to becoming a successful copywriter and business owner
was inspiring, and I appreciated her insights on how entrepreneurs can avoid common mistakes.
I also found the distinction between copywriting and other types of
writing very informative.
One of the key takeaways for me was the importance of investing in copy for a website,
even if resources are limited. I will definitely consider this advice for my future projects.
I am also intrigued by the SEO tools mentioned and will look into using them
to improve my online presence.
Lauren’s emphasis on preventing burnout and finding work-life balance resonated with me, as this
is something many entrepreneurs struggle with. Her approach to thriving outside of work is something
I will try to incorporate into my own routine.
Thank you both for sharing your knowledge and experiences.
This conversation has definitely made me think more deeply about the
role of copywriting in business and the value it can bring.
Best regards,
Philip
HEY THERE!
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Comment:
Hello Franka and Lauren,
I truly enjoyed listening to your conversation about the importance of
copywriting and how it can impact businesses. As a business owner, I
have always known that having great copy is crucial,
but this discussion really shed light on the various
ways a copywriter can help elevate a company’s
brand.
Lauren’s journey to becoming a successful copywriter and business owner
was inspiring, and I appreciated her insights on how entrepreneurs can avoid common mistakes.
I also found the distinction between copywriting and other types of
writing very informative.
One of the key takeaways for me was the importance of investing in copy for a website,
even if resources are limited. I will definitely consider this advice for my future projects.
I am also intrigued by the SEO tools mentioned and will look into using them
to improve my online presence.
Lauren’s emphasis on preventing burnout and finding work-life balance resonated with me, as this
is something many entrepreneurs struggle with. Her approach to thriving outside of work is something
I will try to incorporate into my own routine.
Thank you both for sharing your knowledge and experiences.
This conversation has definitely made me think more deeply about the
role of copywriting in business and the value it can bring.
Best regards,
Philip