Being a Gen X woman in business in 2023 means navigating a complex and rapidly evolving business landscape that is shaped by technological advances, changing consumer behaviors, and societal expectations. As a member of Gen X, born roughly between the mid-1960s and...
Do you have a content marketing strategy? I only ask because as the pandemic has forced more of us online, collectively we're cranking out more content than ever before with no end in sight. So today I want you to get comfortable with generating content for your...
Ever been to Ulta and walked by the perfume counter and been lured by the cute mini version of a scent you wanted to try? This trick is one of the cleverest ways to lure customers to try the more expensive version of a product. Maybe you weren't ready to drop the $75...
I’m Franka Baly
Welcome to our digital home, where we share our knowledge, insights, and tips to help you create a business aligned with your goals, passion, and purpose.
Discover Your Website Brand Personality
Think Women Can’t Work Together?
Listen to this conversation with the owners of bmf fitness
If you’re ready to create the experience your customers deserve. We’re ready to help.
We're focused on helping women over 40 create thought-leadership brands aligned with their purpose and brilliance.
Get a Weekly Dose of Encouragement & Branding Tips Straight to Your Inbox!