Being a Gen X woman in business in 2023 means navigating a complex and rapidly evolving business landscape that is shaped by technological advances, changing consumer behaviors, and societal expectations. As a member of Gen X, born roughly between the mid-1960s and...
Do you have a content marketing strategy? I only ask because as the pandemic has forced more of us online, collectively we're cranking out more content than ever before with no end in sight. So today I want you to get comfortable with generating content for your...
Ever been to Ulta and walked by the perfume counter and been lured by the cute mini version of a scent you wanted to try? This trick is one of the cleverest ways to lure customers to try the more expensive version of a product. Maybe you weren't ready to drop the $75...
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