Being a Gen X woman in business in 2023 means navigating a complex and rapidly evolving business landscape that is shaped by technological advances, changing consumer behaviors, and societal expectations. As a member of Gen X, born roughly between the mid-1960s and...
Are You Sleeping On Content Marketing?
Do you have a content marketing strategy? I only ask because as the pandemic has forced more of us online, collectively we're cranking out more content than ever before with no end in sight. So today I want you to get comfortable with generating content for your...
Don’t Get Tripped Up Generating Leads For Your Business
Ever been to Ulta and walked by the perfume counter and been lured by the cute mini version of a scent you wanted to try? This trick is one of the cleverest ways to lure customers to try the more expensive version of a product. Maybe you weren't ready to drop the $75...
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