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Doing Business In a Scary Global Climate

Doing Business In a Scary Global Climate

Business, as usual, doesn't exist right now. Everywhere you turn companies are having to respond to what is happening in our country. No, our world. It's a very volatile and scary time. But in the midst of a movement and a pandemic people are still struggling to keep...

Brand Strategy Part 3: The Power of Your Visual Brand

Brand Strategy Part 3: The Power of Your Visual Brand

You only get ONE chance to make a good first impression. Truth is potential customers interact with your visual branding before they interact with you, so you want it to speak eloquently. Potential customers need to be IMMEDIATELY attracted to your brand so they feel...

Brand Strategy Part 2: The Power of Your Brand Story

Brand Strategy Part 2: The Power of Your Brand Story

For me a movie isn't great unless it has a compelling story at the center of it. Just last night I was re-watching the movie Avatar, for like the 15th time. (I stop and watch it whenever it's on because I love the story.) In the beginning of the story, you meet the...

Brand Strategy Part 1: The Power of Brand Clarity

Brand Strategy Part 1: The Power of Brand Clarity

Is it just me or does branding seem to be everywhere? Why do you think that is? Could it be because when a brand is respected, admired, talked about, followed, or emulated, it naturally leads to great success for the individual or company?  Let's face it, whether we...

HEY THERE!

I’m Franka Baly

Franka Baly

Welcome to our digital home, where we share our knowledge, insights, and tips to help you create a business aligned with your goals, passion, and purpose.

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