Being a brand that stands out instead of blending in is a game changer in today’s very crowded business landscape.

It’s not enough to be good at what you do, you must be able to shake things up in your chosen field AND be able to communicate the essence of your brand effectively in all its touchpoints.

While important, a brand is not just a logo, a marketing campaign, or any other piece of collateral.

A brand includes all the components that represent the overall personality and appeal of your business. It evolves over time as your ideal clients experience what you have to offer. 

Yes, logos, business cards, your website, social media presence and marketing campaigns, etc. are all important; brand; however, qualitytrustworthiness, uniqueness, and integrity are what makes a brand grow and continue to thrive.

A brand has many purposes. Collectively they work to influence your prospects emotionally and psychologically. Unfortunately, many new ventures do not fully understand the influence good branding has over their business which makes it harder for them to survive past the first few years of existence.

Disruptive branding can help you:

  • Tell your brand story in a unique and confident way
  • Eliminates worry about competition
  • Your ideal clients seek you out
  • Opportunities and press come to you
  • Establishes you as a leader or innovator in your industry or niche

During your session, we’ll customize the essential components you need to make your brand disruptive. We’ll explore the steps in the Disruptive Brand Toolkit™.

At FBM we help you marry together the critical components of a successful brand and help you to become disruptive so you stand out instead of blending in.

Want to get a quick overview of what it means to create a disruptive brand? Then join me for my LIVE 1.5-hour workshop.

Workshop Overview

Being a brand that stands out instead of blending in is very important in today’s very crowded landscape. It’s not enough to be good at what you do, you must be able to communicate it.

Here’s what you’ll learn in this workshop:

  • What it means to be disruptive in your chosen niche or area of specialty.
  • The important elements you must have in your brand so you will be recognized as being disruptive.
  • Some great examples of being disruptive so you can craft your own disruptive brand campaign.
  • Immediate and constructive feedback on your disruptive ideas.

This workshop is perfect for you if you are starting a new business, going through a rebranding with your company or are struggling with defining what is distinctive about your brand.

Coming in Fall 2017 – Disruptive Brand Academy™

An online learning experience to teach you the components to creating a disruptive brand and to help you gain clarity so you make the impact you crave.