Being a brand that stands out instead of blending in is a game changer in today’s very crowded business landscape.
It’s not enough to be good at what you do, you must be able to shake things up in your chosen field AND be able to communicate the essence of your brand effectively in all its touchpoints.
While important, a brand is not just a logo, a marketing campaign, or any other piece of collateral.
A brand includes all the components that represent the overall personality and appeal of your business. It evolves over time as your ideal clients experience what you have to offer.
Yes, logos, business cards, your website, social media presence and marketing campaigns, etc. are all important; brand; however, quality, trustworthiness, uniqueness, and integrity are what makes a brand grow and continue to thrive.
A brand has many purposes. Collectively they work to influence your prospects emotionally and psychologically. Unfortunately, many new ventures do not fully understand the influence good branding has over their business which makes it harder for them to survive past the first few years of existence.
Disruptive branding can help you:
- Tell your brand story in a unique and confident way
- Eliminates worry about competition
- Your ideal clients seek you out
- Opportunities and press come to you
- Establishes you as a leader or innovator in your industry or niche
During your session, we’ll customize the essential components you need to make your brand disruptive. We’ll explore the steps in the Disruptive Brand Toolkit™.
At FBM we help you marry together the critical components of a successful brand and help you to become disruptive so you stand out instead of blending in.