We are almost at the end of January 2017. How’s it been so far?
So many changes for me. This is gonna be one transparent email.
So I’m off and running, focused on growing my business in a different way because I felt so isolated working from home in 2016. I think I was bordering on being a little depressed. It totally sucked! I considered going back to work and then Google reached out to me and offered me an opportunity to work in their UX department. GOOGLE!! They sought me out. Saw my skills and wanted me to work with their team. I sent them my research portfolio and I took the call and was on the phone with them talking about UX Design and all the cool stuff they were doing. They asked me what I wanted to do, what I loved. I thought about it. I knew in an instant. It flowed. I know my stuff. They liked me. Was ready to go to the next level in the process. I knew I could go the distance and end up working for Google. But it didn’t quite feel right. Plus I would have to move to San Francisco. So a few days later I’m sitting at the Maven Business Academy Conference and one of the panelist says something that just jolts me and instantaneously I knew what to do and just shifted course. God nudged me. I email Google and turn them down. It’s not right for me. Like my brother told me, its just a job and I had to do what was best for me. Tony Robbins is also right, “change happens in an instant, the moment you decide”. It can be hard for entrepreneurs to make changes because we don’t want to seem like we’re giving up or not demonstrating faith or belief in ourselves. Or even like things aren’t great with us, cracking the illusion. So we say to ourselves, “I just need to stay the course. It just takes time.”
Well, the reality is when something isn’t working, you just feel it in your gut. You KNOW.
Don’t be afraid to pivot. You must pivot!
It takes courage to make a bold move in your business.
Pivoting is bold.
Here’s my pivot.
I realized that I don’t like sitting at home growing a “tribe” using email and launching courses or posting on social media all day.
Yes I said it. I hate it!
Forgive me if I’ve given you that advice in the past. I thought I did. I now realize that I didn’t feel any real connection building my business this way. Especially when sometimes people didn’t write back, post a comment or say a word to me. The silence was deafening. I couldn’t tell what was happening on the other end of the conversation. I apparently don’t have the stomach to continue having a one-way conversation. I’ll admit it. It bothers me so much. I’m a Gen Xer so it makes sense. I didn’t grow up this way. It’s not a part of my era, or my DNA. And although we’ve adapted, what felt right to me, wasn’t this.
Plus I started to resent everyone online telling me the best way to grow my list was…”insert the tried and true method here”, that people are busy, you need to engage more often, post at the right time, make sure your badges have the right image, the you use the right light when you take pics, that they had the secret sauce to helping me get to 6 or 7 figures. I wanted to scream back through the computer, “You are so full of BS!!” I know now that it wasn’t their fault, I just needed to do something different. I’ve been honing my craft for 20+ years, I don’t feel I have anything to prove to anyone. I know I’m good at what I do. Google knew. How much validation do you need girl? You have NOTHING to prove to anyone either.
So by the end of 2016 the idea of doing posting constantly on any social media platform, doing an online launch, selling courses, and conducting webinars to gain business sounded like torture to me. #Ijustcant.
Don’t get me wrong, I’m glad I learned all about doing online launches, webinars, creating courses and all the strategies that growing an online business entails. The learning was invaluable and I’m still going to use some of those components in my business, plus I get to help my clients with all this learning. I can check that off my list. But what I realized is that I need to connect or meet my clients at events and through networking, or on video whenever possible, in person! I make really amazing connections in person and it started growing my business in a way, posting on Instagram or Facebook, never did. Once I meet people in person we could then continue the conversation online, but it was different because they had met me in person, saw me smile or heard me speak, knew how passionate I was about the work I do, how knowledgeable I am, and experienced my laugh. For some reason I wasn’t able to communicate those elements of who I am with just an online presence, even with video. I know some people can, I’m not one of those people.
So I went back to doing what I know, what built my first business, that I ran for 11 years. So I got out of my office and found a few communities I LOVE. I unsubscribed from following all of the online gurus. Now I only read emails from my actual clients and friends. People I know, like and trust. I’m more inclined to buy from them anyway.
So what happened after I started making in-person connections?
- It totally inspired me to do my best work. Took it to another level.
- I was able to go deeper with my target customers and find out what their pain points are. No survey needed.
- Its invigorated me and just made me happy.
- I started getting a lot of referrals.
- It elevated my confidence. Something that diminishes when you don’t get any feedback or don’t make any connection.
- I close more sales. I’m not selling, I’m just providing value and its effortless.
- I am so supported. There is an entire community of Mavens who are there for me and want to see my business grow. (Thank you Miara Shaw!)
- I learned I’m a born teacher and I love to mentor. Hey I’m also a great public speaker. Who knew?
So this email was just a way to encourage you to FIND YOUR RHYTHM! You may be just the opposite of me and love focusing on the online space to grow your business. Do it if you love it! Go all in.
But if you don’t love it, and if it just feels wrong, don’t be afraid to pivot and do something different, just like me. You may find that you will be much happier and enjoy running your business again which will give you the personal and financial success you crave and let’s face it, you absolutely deserve.
Until next time,